Comprehensive Press Release Writing Guide.
Diffuse PR’s Press Release Template provides a structured approach to crafting effective press releases. A well-crafted press release helps your business communicate newsworthy updates to the media efficiently. This guide includes a comprehensive template along with detailed explanations for each element, ensuring your message is clear, professional, and impactful.
Company Logo/Letterhead, Supporting Image/Thumbnail, and FOR IMMEDIATE RELEASE
Place your company logo or letterhead at the top of the release to establish brand identity. If applicable, include a relevant image or thumbnail that visually supports your news to capture attention and provide visual context. “FOR IMMEDIATE RELEASE” informs the media when they can share your news. If there’s an embargo, specify the date.
Headline and Subheadline
A headline should be attention-grabbing and convey the core message of the release concisely. The subheadline (optional) adds context or highlights a unique point to make the release more engaging.
Dateline and Opening Paragraph
The dateline includes the location and release date, helping readers understand where and when the news originates. The lead paragraph should cover essential information, answering the “5 Ws” (Who, What, When, Where, Why) clearly and concisely.
Body Content (Details, Context, and Quote)
This section provides more information on the announcement, including background, statistics, and significance. A quote from a key figure adds authenticity and personality, making the press release more relatable.
Call to Action (CTA)
A CTA guides readers on what to do next after reading the release. It can be an invitation to learn more, attend an event, or contact the company for further details.
Boilerplate and Media Contact Information
The boilerplate is a standard paragraph that describes the company, including mission and history. Media contact information ensures journalists can easily reach out for follow-up questions or additional information.
Step-by-Step Instructions for Crafting Clear and Effective Press Releases
[Company Logo/Letterhead]
FOR IMMEDIATE RELEASE
[Date]
Headline:
[Write a clear, compelling headline that summarizes your news in a concise and engaging way. Keep it under 12 words.]
Subheadline (Optional):
[A brief expansion of the headline that provides additional context or adds a point of interest.]
Dateline:
[City, Country – Date]
Opening Paragraph (Lead Paragraph):
[This paragraph should quickly answer the “5 Ws”: Who, What, When, Where, and Why. It should provide an overview of the news and why it is important. Keep it short and punchy.]
Body Content
Details and Context:
[Provide additional details about the news, such as background information, relevant statistics, or context. Expand on the significance of the announcement. Include a quote from a company executive or key stakeholder to add a human element and credibility. Make sure the quote expresses emotion, excitement, or the importance of the news.]
Call to Action (CTA):
[If applicable, provide instructions for what readers should do next. This could include visiting your website, attending an event, or contacting your team for more information.]
Boilerplate (About the Company):
[A standard paragraph that gives a brief overview of the company. Include the company’s mission, history, and any other relevant information. This paragraph should be reusable across all your press releases.]
Media Contact Information:
[Name]
[Title]
[Company Name]
[Phone Number]
[Email Address]
[Website]
###
[Include three hash symbols to signify the end of the press release.]
Ready to Submit Your Press Release?
Your news deserves to be heard. Submit your press release today and let Diffuse PR help you amplify your message to the right audience, ensuring maximum visibility and engagement. With our extensive global network, we make sure your story reaches key media contacts and influential journalists, maximizing your chances of gaining the coverage you need. Our team of PR professionals is committed to helping you craft and distribute a press release that truly resonates with your audience, builds credibility, and drives impactful results for your brand.